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Presentation videos are widely used for promoting products and ideas. As per some professionals, a presentation video should have 7 qualities to succeed. According to the 7 ‘S’ principle, your video presentation should be -
Decide on your mission statement. This gives you an overall understanding about the message you want to convey and also the response you want from the audience. Take a piece of paper and pen. Then try to fit your objectives in one or two sentences.
For example, you are promoting a product, idea. Or you may be raising fund for a social cause. Whatever the case is, try and explain why your product or idea is an effective solution to the consumer needs.
You do this on behalf of your audience. People become consciously or unconsciously speculative about a new product. But you get rid of this barrier when you do the speculation for them, in advance. Beginning by a ‘Don’t take my word for it’ statement and putting credentials or references does the magic. This means you show your audience the possible avenues for verifications.
Nothing makes real sense like a real life story. In fact, human being is born with sympathy for real life happenings. Marketing pitches are effective. But they are nothing comparable to the credibility and strength of a real life example. Put a real life story in front of your audiences. This makes more sense!
Most people care little about how ‘hi-tech’ your product is. They will want to know how your product benefits them personally or collectively. A lady in a cosmetics store is not buying chemicals for her lips or eyelids.
She is actually buying hopes- the hope to look beautiful, formal, acceptable and social. So show the audience how your product will fulfill their hopes for a better solution or a better tomorrow.
Size does matter- especially when it comes to presentation videos! It is better to keep your video presentation short. For typical presentations, 5 to 7 minutes is a standard. But this can go 10 to 15 minutes for videos dealing in sophisticated corporate promotions. A video is less likely to convince viewers if it’s too long for its subject.
A video presentation is much more than just speaking visually. You need to harmonize your speaking and eye contacts. Your eye to eye contact with the audience is a crucial aspect in the video presentation. Poor eye contacts may kill your facial expressions.
Look at the monitors as you speak. Make gestures as if the audience is sitting right opposite to you. For all video recordings, cameras are usually placed over the monitor. Thus the presenter does not have to look straight into the camera. Looking at the monitor is all it takes for maintaining an eye contact with the video’s audience. |
